Content Creation

Why Your competitors are succeeding: What failure looks like:

Consistently create "high quality" authoritative original content weekly or fortnightly.

Hope a long outsourced blogpost will get you by for a few months.

Content is "repurposed" as audio, video and text.

Each content type uses a different producer.

All content is scheduled for frequency and distribution.

Content is published when available or from opportunistic activities.Formata vary and distribution is haphazard.

Qualified journalists write ALL text based content in a story format.

Outsourced people and new hires are in charge of content creation.

Content is narrow in topic but deep in scope.

Contents attempts to be all things to all people - too general.

Digital presence is scheduled weeks and months in advance.Everyone can see the program.

Digital creation is patchy and future content is unknown and unscheduled.

Taking advantages of "newsjacking" regularly occurs.

Digital creation is patchy and future content is unknown and unscheduled.

Manages processes and schedules.

Manages people and 3rd parties.

Why Your competitors are succeeding:

Consistently create "high quality" authoritative original content weekly or fortnightly.

Content is "repurposed" as audio, video and text.

All content is scheduled for frequency and distribution.

Qualified journalists write ALL text based content in a story format.

Content is narrow in topic but deep in scope.

Digital presence is scheduled weeks and months in advance.Everyone can see the program.

Taking advantages of "newsjacking" regularly occurs.

Manages processes and schedules.

What failure looks like:

Hope a long outsourced blogpost will get you by for a few months.

Each content type uses a different producer.

Content is published when available or from opportunistic activities.Formata vary and distribution is haphazard.

Outsourced people and new hires are in charge of content creation.

Contents attempts to be all things to all people - too general.

Digital creation is patchy and future content is unknown and unscheduled.

Newsjacking rarely occurs without adequate time to perform.

Manages people and 3rd parties.